Over the course of one-week Derby Brewing Company are proud to announce scooping a Hat Trick of awards! The awards began with the SIBA business awards for the ‘Best support of an off trade retailer’. A Gold and a Silver award quickly followed this for Double Mash and Hop till you drop at the SIBA midlands region beer competition.

‘Best support of an off trade retailer’

The SIBA business award was awarded for a promotion, of Business as Usual, which took place at the Derby (Spondon) Asda store involving a central Isle stack and sampling. Over a 4-week period this increased the Business as Usual sales over 1300% resulting in the product being named the number 1 key tracked product in the Asda South region over this period.

SIBA regional beer competition

Gold award for Double Mash 4.6% ABV

Double mash was awarded a Gold award in the speciality beer section of the SIBA Midlands beer competition and as such will not be judged at the national show.

Silver award for Hop Till you Drop 3.9% ABV

Hop till you drop was awarded a Silver award in the bitter beer section of the SIBA Midlands beer competition.