Derby Brewing Company won the ‘Best PR / Promotional Initiative’, at the 2009 SIBA Business Awards in Pall Mall, London. The award was presented for fantastic Dino & Pete Breakfast Blonde Campaign. An exclusive beer was produced for Dino & Pete with 10p from each pint going to CLIC SARGANT, a children’s cancer charity. The campaign was then supported on air by Ram FM with several talk ups per hour throughout, the 10 week campaign.

Participating pubs were detailed including full lists on www.derbybrewing.co.uk & ramfm.co.uk & visited by promo teams.

Over 18,144 pints were sold raising £1861.60 for charity!